Exfoliate? What do you mean, exfoliate?
You exfoliate daily. You start by scrubbing all your skin with a synthetic scrubbing sponge and chemical exfoliator, buff your skin with a body brush and then slather yourself in lotion.
You wet your skin, apply a gentle, granule-free exfoliating cleanser (one for your body, a specific one for your face) with a natural loofah and use gentle circular motions on your skin, then rinse and apply lotion.